Reimagining Strategy Consulting in the Age of AI: How dBB Global & Partners Uses Hypothesis3 to Help Clients Build Smarter, Faster Decision-Making
- Insights
- May 11
- 4 min read
Updated: May 13
In a world defined by disruption, speed, and complexity, leaders are being challenged to make better decisions, faster. Strategic agility is no longer a luxury—it’s a necessity.
At dBB Global & Partners, we’ve redefined our consulting approach to meet this challenge head-on. One of the key tools powering this evolution is Hypothesis3, a next-generation, AI-enabled platform that brings clarity to complex business problems—turning scattered ideas into structured, outcome-driven solutions.
But Hypothesis3 is not just a consultant’s tool. Forward-thinking companies are increasingly embedding Hypothesis3 within their own organisations to transform how strategy, operations, and innovation are driven from the inside.
This is not just digital transformation—it’s decision-making transformation.
What Is Hypothesis3?
Built by former McKinsey and BCG consultants, Hypothesis3 is a cloud-based platform that replicates and enhances the hypothesis-driven method that underpins high-performance consulting work. It provides a structured space to:
Break down problems logically
Develop MECE (Mutually Exclusive, Collectively Exhaustive) hypotheses
Prioritise analysis
Track insights
Build powerful, cohesive strategic narratives
Using AI, Hypothesis3 speeds up the problem-solving process, offers guidance on common strategic issues, and helps teams build better strategies—faster and with greater alignment.
Why dBB Global & Partners Uses Hypothesis3
As a consultancy that supports business transformation across leadership, operations, digital, and people strategy, dBB Global & Partners uses Hypothesis3 to bring:
Speed to clarity in complex engagements
Alignment across stakeholders and functions
Better narratives and solutions, anchored in logic, not just instinct
Scalability, enabling multiple workstreams and decision-makers to collaborate
It enhances our consulting performance—but it also becomes a blueprint for how our clients can transform their own decision-making capability internally.
The Real Power: Embedding Hypothesis3 Within Your Organisation
While many organisations use Hypothesis3 through consultants like us, the real strategic leap comes when a company brings the platform in-house.
Here’s how organizations that adopt Hypothesis3 internally are seeing radical improvements in decision-making, team collaboration, and strategic agility:
1. Build a Culture of Structured Thinking
Hypothesis3 enforces a discipline of thinking that’s often lacking in fast-moving organisations: structured, hypothesis-driven, outcome-focused reasoning.
When embedded across business units—from strategy and finance to product, HR, and operations—Hypothesis3 acts as a thinking engine. Teams learn to break down big problems, define the right questions, and map logical paths to answers.
Outcome:
Your teams move away from fire-fighting and instinct-led decisions to a systematic approach that builds internal problem-solving muscle.
2. Enhance Cross-Functional Collaboration
Too often, different departments speak different “languages.” Strategy may frame a problem one way, while operations sees another view, and HR yet another. This slows progress and creates fragmented solutions.
Hypothesis3 provides a single collaborative framework where all perspectives are structured, mapped, and tested. Everyone sees the logic tree. Everyone follows the same story. It’s not just alignment—it’s co-creation.
Outcome:
Stakeholders stop pulling in different directions. Decisions are faster, clearer, and more aligned.
3. Scale High-Quality Strategic Work Without Hiring Dozens of Consultants
Let’s face it—good strategy is expensive. Most mid-sized and even large firms can't run a full consulting-style project for every strategic decision. But with Hypothesis3, your internal teams can adopt a consulting-grade framework, supported by AI, to manage strategic work at scale.
From new market entry to operational restructuring, from product development to ESG alignment—your in-house teams get the tools to do more, better.
Outcome:
Consulting-level thinking—at a fraction of the cost, and at the speed your business needs.
4. Improve Institutional Knowledge and Decision Tracking
With Hypothesis3, strategic decisions don’t disappear into email threads and half-remembered PowerPoints. The platform tracks the evolution of thinking—what was assumed, tested, rejected, or validated.
This becomes a living knowledge base—not only helping future projects learn from the past but also improving transparency and compliance.
Outcome:
Greater accountability, better onboarding, and a clear decision audit trail across teams and leadership.
5. Increase the Velocity of Insight-to-Impact
Traditional decision-making involves endless workshops, presentation cycles, and approval rounds. Hypothesis3 cuts this down by streamlining how insights are created, tested, and packaged for leaders.
In short, it helps organisations move from “We think” to “We know—and here’s what we’ll do” in days, not weeks.
Outcome:
Strategic agility becomes part of your organisation’s DNA—not a bottleneck.
What It Looks Like in Practice
Imagine a company facing stalled product performance in three markets. Historically, this would have taken months to untangle. But with Hypothesis3 embedded:
Marketing, Sales, and Product teams collaborate inside the platform
They define a core problem: “Why is Product X losing market share in APAC?”
Hypotheses are created: “Pricing misalignment?” “UX issues?” “Local competition?”
Each team runs focused analyses and inputs findings into the system
The platform helps structure the narrative: what’s true, what’s not, what matters
Within 10 days, the company has a strategic brief and execution plan—shared with regional teams, supported by data, and aligned across functions.
How dBB Global & Partners Supports Internal Adoption of Hypothesis3
We don’t just use Hypothesis3 for clients—we help companies adopt and embed it as a capability.
Our role is to:
🌟 Train leadership and operational teams on structured problem-solving using the platform
🌟 Facilitate pilot projects to show early wins and engagement
🌟 Align Hypothesis3 use with internal KPIs, reporting, and governance
🌟 Integrate the platform into existing strategic, innovation, or transformation teams
🌟 Coach users on applying hypothesis-led thinking across real-time business challenges
Conclusion: Hypothesis3 as a Strategic Asset
We believe that Hypothesis3 is more than a digital platform—it’s a strategic capability. Companies that embed it internally don’t just make better decisions—they become better at deciding as an organisational habit.
At dBB Global & Partners, we help our clients use this powerful tool not just as part of a project—but as part of their DNA.
In doing so, we empower them to act faster, think smarter, and lead with confidence in an increasingly uncertain world.
Let’s Talk About How Hypothesis3 Can Work for You
Are you ready to build structured thinking, faster decision-making, and better collaboration into your business?
📩 Contact us at: info@dbbglobalpartners.com
🌐 Visit us: www.dbbglobalpartners.com
Let’s explore how Hypothesis3—combined with our strategic expertise—can elevate your people, process, and performance.
