Reimagining Strategy Consulting in the Age of AI: How dBB Global & Partners Uses Hypothesis3 to Help Clients Build Smarter, Faster Decision-Making

Insights
2 days ago
3 min read

In an era of digital acceleration and market disruption, companies must

rethink how strategy is developed, communicated and executed. Traditional planning methods—slow, expensive, consultant-led—are no longer enough. The pace of change requires a new model: collaborative, agile, measurable.

Hypothesis3 is the answer. Hypothesis3 is a strategic operating system designed to make strategy accessible, dynamic and effective across all levels of an organisation. Whether you're in tech, manufacturing, aviation, healthcare, government or finance, Hypothesis3gives your team the tools to build, test and execute strategy in real time—without relying on large external firms.

The Problem

According to the Harvard Business Review, 67% of business strategies fail in execution. In some industries, failure rates reach 90%. These failures are rarely due to poor ideas. They result from broken processes.

Key issues include:

Strategy disconnected from day-to-day operations
Dependency on external consultants who don’t understand internal nuance
Inflexible strategy documents that don’t adapt to change
Lack of measurable outcomes and feedback loops
Over-complicated strategic frameworks that staff can’t understand

Previous attempts to fix this often involve more planning meetings, expensive systems, or dashboards that track lagging indicators.

None of these address the core issue: strategy must be a living framework, not a one-time event.

The Hypothesis3 Solution

Hypothesis3 enables companies to build and manage strategy like a product.

Using a simple and collaborative online platform, teams define strategic objectives as testable hypotheses. Each hypothesis is supported by context, milestones and owners. Strategy becomes part of how teams operate—not something discussed once a year.

Core benefits:

Strategic agility: Pivot quickly as the market changes
Clarity and transparency: Everyone sees where strategy is going
Collaboration: Built for non-experts to engage with strategy
Accountability: Clear owners and measures of success
Integrated execution: Connect strategic hypotheses to real tasks

Hypothesis3 Bridges The Gap Between Strategy And Execution By Offering A Dynamic, Collaborative Framework That Allows Companies To:

Build Strategy in Real-Time

Break free from stale, top-down planning. Hypothesis3enables every department to co-create and contribute meaningfully.

Test and Learn, Without the Risk

Use strategic hypotheses to test ideas before committing resources — refine or discard what doesn’t work.

Achieve Alignment at All Levels

From the C-suite to operational teams, everyone understands the “why” behind decisions and their role inexecution.

React Quickly to Change

Whether it’s a market shift or a competitor move, Hypothesis3 helps you pivot rapidly — without scrapping your strategy.

Own Your Strategy Internally

No more handing your future over to external consultants. Build internal capability and grow confidence in your team’s thinking.

Why This Matters Now

The world is changing too fast for linear plans. Leaders need real-time insight, cross-functional alignment and execution confidence.

In uncertain environments, the winners are those who adapt, not those who plan the most. Hypothesis3 helps businesses become more experimental, data-informed and resilient.

Costs Are Rising

— Strategy Can’t Be a Luxury. Traditional methods are too slow, too expensive and too disconnected from day-to-day reality.

Change Is Constant

— You Need Flexibility. Today’s winners are agile and experimental — Hypothesis3 lets you adapt without starting from scratch.

In-House Capability Is the Future

Train your teams to think, plan and act strategically — and

own the outcomes.

Who Is It For

Hypothesis3 is used by progressive leaders across numerous industries including and not limited to:

Technology – PMF, go-to-market, scale-up strategy
Manufacturing – Lean transformation, digitaloperations
Finance – Risk, innovation, customer-centricity
Aviation – Route strategy, cost efficiency, modernisation
Healthcare – Service delivery transformation, compliance
Retail – Omnichannel, loyalty, pricing optimisation
Professional Services – Expansion, market differentiation
Natural Resources– Lean transformation, digital operations
Energy– Risk, innovation, customer-centricity
Travel & Hospitality– Route strategy, cost efficiency, modernisation
Construction & Infrastructure – Delivery, procurement, compliance
Government – Policy, restructuring, advisory

How It Works

Define Strategic Hypotheses - Identify and test the big ideas that drive your future success.

Build Strategic Frameworks - Map hypotheses into actionable strategic plans that everyone can understand and work from.

Collaborate Across Teams - Enable cross-functional input and engagement using visual tools and real-time updates.

Monitor, Measure, and Adapt - Track progress against strategic goals, pivot when needed and continuously improve outcomes.

Get started

Whether you’re rethinking your 3-year plan, designing a major transformation, or simply trying to align your teams better, Hypothesis3 helps you bring clarity, speed and control to your strategic journey.

Take the next step.

Let us show you how Hypothesis3 can transform how your business builds strategy.